I'm Right This Way, Ulla Popken campaign Spring 2019
Updated: Apr 18
I loved working on the latest Ulla Popken campaign, it's one of the most inclusive positive shoots I've been involved in so far. A true celebration of women in all our different shapes and sizes but all confident and happy in our bodies.
The campaign including models, well-loved German body confident influencers and women from behind the scenes within the Ulla Popken brand.
I could get used to having the length of hair and am now on a mission to grow it longer. I had it cut shorter before Christmas , partly because I wanted a change but mostly because it wasn't in great condition and it needed some tlc.
The more women share their individual body confidence stories the quicker we will all realise that we ALL share the similar insecurities with our body image at some stage in life and that it's time to stop. I've wasted so many years worrying about the number on the scales or the dress size. I used to weigh myself everyday and the number on those scales would invariably dictate the mood of the rest of my day. I can't remember the last time I weighed myself now and it's liberating. This campaign is about you saying and recognising that you are enough just as you are right now.
Put some Beyonce on in a room full of women and you get a lot of fun, dancing, sass and smiles.
is what you make of it
Can bodies be right or wrong? We believe the answer is: No. They all deserve to be loved – no matter how much or little they resemble the supposed ideals. Learning to look at our body with love can change our lives. It means seeing beauty and feeling self-love.
Ulla Popken 2019
Thank you Ulla Popken for being so inclusive and showcasing women at their best, happy, confident and supporting one another x