Have you heard about Cabi Clothing?
I thought I was pretty good at knowing what's out there in the fashion industry so I was quite surprised I'd never heard of Cabi clothing before now.
Am I the only one that this has passed by? I first heard about them through my lovely friend and co-organiser of the Silver & Sassy York fashion Week event, Annie Stirk.
Annie organised independent Cabi stylist Deborah Richardson to include Cabi clothing in our fashion show; we spent a fabulous morning looking at the Spring Collection and I was really impressed.
Annie and I are obviously gutted to have to postpone our event due to Coronavirus but it was the right decision and we are already making plans to be back when the time is right even sassier than before!
Cabi is an American clothing brand, founded in 2002 by Carol Anderson and Kimberly Inskeep (who I've now added to my podcast guest wish list), alongside 10 other co-founders. Cabi have made huge waves in the American fashion industry with sales now reported at £200m a year, this is a serious brand that has now moved in to the UK market.
I loved hearing the story behind the idea, born from women feeling unfulfilled with their working lives and bored with their wardrobes. They set out to create a direct home selling fashion brand; you need to get the 1970's Tupperware party image out of your head right now! They've certainly proved there's a market for it.
Think of it as a styling party with friends, a chance to try new looks without the confinements of a shop changing room with poor lighting.
The stylist sets up the seasons' collection, showcases individual pieces and gives styling tips and advice along the way. The fun part comes when you get to play dress up and try the clothes on. It seems like in a world where we are all craving that connectivity and personal touch this is a brand with great timing.
It's a huge success in America and had been in the UK for three and a half years now. What impressed me most was the quality of the clothes, the material and the cut is better than in your average high street shop.
The price is mid range but although some items may seem a bit pricey, you are paying for better quality and designs that will carry on working in your wardrobe for years to come. I should point out I'm not affiliated with Cabi and this is just my first impression of something new to me.
Deborah kindly came to my home with the whole of the Spring Collection so I could have a one to one session and I tried on so many great items, I was spoilt for choice.
Here are some of my favourite pieces.
This Botanical Kimono is not something I would normally go for but I really liked how the geometric print breaks up the floral design and teamed with a bright Yellow Cami it looks fresh.
I'm a huge fan of wearing Red and Deborah showed me how to turn this Siren wrap dress in to a completely different look. That's why It's great to have a stylist on board that can give you great tips and push you out of your comfort zone.
This was one of my favourites and I don't normally go for the boho look but this Poet jacket and Discovery Trouser felt so comfortable and easy to wear. I can imagine living in this in the Summer and it would be great for travelling. I'm sure I'm not the only one mentally planning where they can escape to for some sun once we've got through this current time!
This Green library jacket would work with so many different looks, dressed down with blue jeans and a white t-shirt and trainers or dressed up Chanel style with a little black dress and ballet pumps.
Pretty in Pink. This blazer is part of the Grace suit and it's on my wish list. It's all in the detail, scarves can make such a difference to an outfit too.
Which outfit do you like most?
I could have created so many different wearable outfits and as I was trying things on I found myself thinking of my friends and who would suit what, so I have booked a Cabi party for when life gets back to normal. Fashion should be fun and shopping for new clothes should be a positive experience which I feel has been sadly lacking on the high street recently, especially for women hitting midlife who don't feel represented out there.
We all know there has been a sharp increase on shopping on line for convenience but maybe Cabi's home selling marketing might help bridge the gap for those wanting a more personal shopping experience. If you're thinking that direct home selling is not for you Cabi have been forward thinking to also create the Cabi Ap. Recently launched so you can watch style shows, see the full collection, create looks with previously ordered items which helps make sure you get the most of your wardrobe and then order on line.
I've been converted!
To find out more visit https://deborahrichardson.cabionline.uk/