• Rachel Peru

Why are women over 40 so invisible in the fashion industry?

Updated: Jan 24


Flick through any fashion magazine and you will notice a distinct lack of middle aged 40-50 year old models . Whilst it is wonderful to see the increase in older models such as the incredible 70 year old Maye Musk, the industry seems to be completely overlooking the middle aged bracket. Why are we so invisible to the high street fashion market? Especially when you consider that women over 50 make up 47% of the spending market. I want to be inspired when I open up magazines by women of my own age group that I can relate to and that reflect me, wearing high street modern fashion. We have money to spend and there is #nowrongage to express yourself through your clothes.


Green top- UK16 www.boohoo.com

Vinyl skirt- UK14 www.simplybe.co.uk

Shoes vintage www.etsy.com/uk/shop/myvintagebeau





I love this outfit an ended up buying the whole outfit,including the vintage beret from https://m.facebook.com.myvintagebeau Trousers and dustecoat www.simplybe.co.uk




It's good to step out of your fashion comfort zone and try different looks, after all there are lots of different sides to our personalities.

Trousers and jacket www.simplybe.co.uk Boots www.tkmaxx.com


Thank you Laura Carly Adams for the fab photography and Trudy Beau stylist for helping showcase some cool outfits.

#bradfordshoot #lifefater40 #wearenotinvisbile #justwearit #nowrongage #bebodypositive #ageisminfashion #timeforchange #diversityinfashion #cuvremodel #bridgemodels #myagedoesnotdefineme #silvermodel #greyhairdontcare #bebold

#curvywoman #bodypositive #fashion #Bridgemodels #streetfashion #editorial #lifeafter40 #silvermodel #nowrongage #embaceyourbody #diversityinfashion

RACHEL PERU

United Kingdom

rachelperumodel@gmail.com

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